Hi, welcome to Bookey. Today we will unlock the book Switch: How to Change Things When Change is Hard with you.
Change is nothing new to us. For example, we may want to change our overweight body through physical exercise, build up good social relations through positive communication, or improve our knowledge structure through study. Everyone has dreamed of making changes. But when it comes down to it, we often have no idea where to begin. We keep ourselves busy, spend plenty of time and energy, but fail to make any real change. Things may even get worse. We then lose heart and feel like giving up. So, what on earth are the factors that influence change? What are the ways to realize change? This bookey will answer these questions.
This book was co-authored by Chip Heath and Dan Heath, American international psychological bestselling writers. Chip Heath is a professor in organizational behavior at Stanford Graduate School of Business. Dan Heath is a senior researcher at Duke University’s Center for the Advancement of Social Entrepreneurship and a co-founder of a college textbook publishing firm called Thinkwell. They also wrote the critically acclaimed books Made to Stick and Decisive.
The book Switch introduces a psychological model called the Elephant and the Rider. The Rider stands for the rational mind who has a long-term view and loves contemplating and analyzing all kinds of issues. The Elephant represents the emotional mind who always follows its feeling and acts on its emotions. The Path refers to the surrounding environment. Through vivid and interesting cases, this book illustrates how to change things when change is hard, using the following three aspects.
One. Let the rational Rider find the direction of change
Two. Let the emotional Elephant find the feeling of change
Three. Shape the environment of change
We’ll go through them one by one.
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