Hi, welcome to Bookey. Today we’ll unlock The Sales Bible: The Ultimate Sales Resource. Imagine the following situation. You are a salesperson, and you are trying to sell a product to a prospective customer that you are meeting for the first time. As soon as you’ve introduced yourself and your product, however, the customer immediately says no. What do you do now? The author of this book often faced rejection when selling products. In 1992, The Charlotte Observer published an article about him and his sales skills, which earned him some popularity. So, he decided to sell himself to the journal. And what did he want to sell? The answer was, his sales experience and techniques. He wanted to have his own column in the journal, where he could write about his sales advice. But he was immediately rejected once he made his proposal. He was told, “It'll never happen.” Hearing this objection, he wasn’t discouraged, but instead said, “No, it'll never happen here.” Just one hour later, he struck a deal with the Charlotte Business Journal to publish a weekly column. The objection, that is, a reason given by the client for why they refuse an offer, is an experience every sales person will have. It's almost a requirement of the business. But does receiving an objection necessarily signify failure? What should a salesperson do after the other person objects to their offer? The Sales Bible, which we will unlock today will give you the answer. In addition to teaching you strategies to combat objection and rejection, it offers many other tips for the beginning and closing of sales. It will also help you improve your networking skills. In other words, it’s almost like an encyclopedia of sales strategies. The author, Jeffrey Gitomer, has over 40 years of experience in sales and 16 years of experience in sales consulting. He is a world-renowned expert in sales and customer service. He began writing a column for The Charlotte Business Journal in 1992. Later, he successfully sold his new book to a publisher. Currently, his books have sold over one million copies worldwide. The Sales Bible has been a bestseller for more than ten years ever since its publication, and has received acclaim from salespeople around the world. We will now unlock the key content of The Sales Bible in four parts, exploring how each aspect of selling and networking should be done in order to make a salesperson successful. Part One: How to begin a sale Part Two: How to respond to an objection Part Three: How to close a deal Part Four: How to network
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